Thursday, December 18, 2008
Internet Exploder Mishaps
http://www.pcadvisor.co.uk/news/index.cfm?RSS&NewsID=108579
Well It's finally here!
Yes!
I just couldn't end my blog on a down note. So tonight is the big night we've been working for. The chance to see what we really have learned in the class. Good Luck to all, and if I forget to say so tonight I want to wish everyone a Happy Holiday Season!
It's been fun!
TRM.
This D*#n Thing
All the tutorials and online help and I can't seem to figure it out. To make it look like I want it to. I think I have learned a valuable lesson here. "It's good to be exposed to this stuff but find someone to do it for you!"
I don't have enough years left to learn what I need to know to make money online if these are the types of challenges that I will face. OR maybe I should enroll in another class. Hey, how about the web-design class! Yeah, That should be easy RIGHT? There you go!
OK, that's it! I'm going to cry out... UNCLE !
Wednesday, December 3, 2008
Week 5 Affiliate marketing homework
After reviewing the four affiliate opportunities listed in our homework I have chosen to sign-up for RocketProfits. I felt that this affiliate program offered the widest varieties of possible profits. The questions we were required to answer about the programs are as follows;
A) What is the fee or commission structure?
The commission paid out are based on a case by case basis and some programs are quite lucrative.
B) How frequently are payments made to affiliates?
The payments are distributed on the 15th of every month
C) Are there any restrictions on the types of marketing tools an affiliate can use?
Yes, RocketProfits will not pay for any sales generated from Social Networking sites such as Myspace, Facebook, Craigslist or Tagged.
D) What are terms under which the merchant can terminate the affiliate agreement?
RocketProfit reserves the right to suspend the agreement without notice at anytime.
Wednesday, November 12, 2008
Want to go Broke? Then don't read this article!
Well maybe that’s a little extreme. But I have something for you to think about. We’ve all heard about the trend of going "Green." Really it’s more than a trend. It will become a way of life to all of us not only in the equipment industry but in all major industries moving forward. It’s hard to keep your eye on the environment when you are dealing with customers, employees, competition and of course now the financial climate that permeates the news these days.
Would you like to save money on your marketing, help your sales staff get more involved with your day to day operation and help the environment?
I’m a big proponent of the internet. Obviously you are reading this e-mail because of the online marketing we do at EquipWholeSale. But how can you make that work for you and your company?
If you have an outside sales force or even inside counter people here is one way to increase your marketing coverage, decrease your sales cost, save money on fuel and there by help the environment.
First off. Does your company have a website? Now I don’t mean just a business card on the internet. I mean an interactive site that your customers can use to contact you? Does your sales staff use it in their marketing process?
How many hours a day do your sales people spend driving to and from jobsites or customers offices? Have you wondered if all these trips were necessary?
Let’s say that the average sales person is in the field for 6 hours a day. He or she makes 10-12 calls in those 6 hours. Now when I was in sales a GOOD call would only last maybe a half hour. Most are over much quicker than that. (Didn’t take long to throw me out of an office!) So let’s average that down to 20 minutes per call. 12 calls take 4 hours. Ok so 2 hours are spent driving back and forth to the jobsite or offices. It’s not uncommon for a sales rep to rack up a hundred miles in a day visiting those customers. Nothing you can do about that right? Well maybe there is!
How about if just one day during the week the sales rep worked from the office? Maybe two?
Using a combination of the telephone and e-mails a sales rep can make 15-20 good calls per hour. On the low side that’s 90 contacts per day!
I know I know this isn’t new news but I’m surprised to find that most sales people I talk to NEVER use the phone to prospect new business or keep in contact with existing customers.
The biggest objection I hear is "My customers WANT to SEE me!" and in some cases and situations that’s true. But they are busy too. And many times I’ve found that a quick phone call will work just as well and is less disruptive to the customer than a face to face meeting. Plus they will cover a lot more ground, make more commission and save the company money if you adopt this philosophy.
What’s this got to do with the website? Plenty! If you have an informative well designed website complete with a list of equipment that you offer to rent or sell, the marketing force can give the web address out to your customers and it can help to answer questions that your clients may have. And make sure you have your contact information on it and an easy way to e-mail you.
If you don’t have outside sales people you can have your counter people make calls to your customers from your customer list. And again promote that website!
You will be surprised to find out how much more productive your marketing effort will become if you employ these simple steps.
If you need help implementing this type of online marketing, give me a call or e-mail me. I would be glad to help in anyway I can!
Yours for quality buying and selling!
EquipWholeSale
Thursday, October 30, 2008
Hosting Providers Comparison Post # 4
Domain Names
http://www.golfweasel.com/
http://www.moneycanmakeyourich.com/
http://www.divineaging.com/
One is a merchandising idea
the next is an Internet marketing promo idea.
Lastly is a health care idea.